Every winter, Chester’s Christmas Market transforms the Town Hall Square into a festive hub of food, gifts, and glowing lights. While thousands of people flock to the wooden huts, it isn’t only stallholders who can benefit. For Chester businesses, the Market represents a huge seasonal SEO opportunity. Here’s how you can take advantage — even if you don’t have a stall.
1. Optimise for Seasonal Searches
In the run-up to Christmas, search terms spike for phrases like “Chester Christmas Market opening times”, “where to eat near Chester Christmas Market” or “things to do in Chester at Christmas”. By creating a short blog or landing page around these themes, you can attract traffic from people who are already in the city and looking for nearby businesses.
2. Create Local Content That Connects
Even if you’re not part of the Market, you can still join the conversation. Post content such as:
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“Best places for a festive lunch near Chester Market”
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“How our Chester business is celebrating Christmas 2025”
This type of content not only brings search traffic but also signals to Google that you’re an active, relevant local brand.
3. Update Your Google Business Profile
Google Business Profiles often get overlooked. Update yours with:
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Seasonal photos (your team, office, or shop decorated for Christmas).
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A GBP post mentioning “Chester Christmas Market.”
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Correct holiday opening hours.
This helps you surface in map-pack results when people search for “businesses near Chester Christmas Market.”
4. Build Links Through Local Collaborations
The Market generates a wave of festive content. Local blogs, Chester BID (Business Improvement District), and Chester news sites publish Christmas round-ups. Reach out and ask to be included — or publish your own round-up and link to other Chester businesses. This builds local authority and backlinks, boosting your SEO long after December.
5. Use Social Media to Amplify
People tag #ChesterChristmasMarket all season. Join the conversation with your own photos, reels, or blog shares. Tag local accounts like @ChesterBID or @VisitChester to increase reach.
Wrapping Up
The Christmas Market might be temporary, but the SEO boost you can gain from it lasts well into the new year. By aligning your content, Google profile, and social media with one of Chester’s biggest events, you can attract more local customers — even without a wooden hut in the square.
If you’d like help making the most of local SEO opportunities like this, get in touch with Codeguys — we’re Chester’s SEO specialists.
