How to Make Your Website Recommendable by ChatGPT

Why this matters now

When people ask assistants things like 'Who’s the best web design agency in Liverpool?' or 'Where can I get a site audit?', AI weighs trust, clarity, and evidence across the open web — not just one page. If your brand is easy to verify and your content is straightforward to quote, you’re more likely to be recommended.

What AI assistants look for (in plain language)

• Clear expertise: real projects, results, and named experts.

• Verifiable info: consistent NAP (name, address, phone), bios, policies, and third-party mentions.

• Helpful, scannable answers: short summaries and FAQs that can be safely quoted.

• Machine-readable structure: schema, sensible headings, fast pages.

• Freshness & consistency: the same story across your site, GBP, LinkedIn, directories, and press.

Part 1 — Trust signals that move the needle

• About & team credibility: real photos, credentials, and what you actually do.

• Case studies with numbers: '+38% enquiries in 60 days', 'INP improved 420ms → 160ms'.

• Transparent services & pricing cues: even ranges beat 'contact us'.

• Full contact details: address, phone, email, hours, socials.

• Policies: privacy, terms, refunds/support SLAs.

• Reviews & testimonials: embed a few and link to the source (Google, Trustpilot, etc.).

• Consistency off-site: match NAP/description on GBP, LinkedIn, directories, press.

Part 2 — Content patterns AIs can quote

• TL;DR at the top: 60–120 words answering the key question.

• Q&A blocks: 4–6 FAQs with short, direct answers.

• Definitions & comparisons: 'WordPress vs bespoke PHP for Liverpool SMEs'.

• Checklists / step-by-steps: assistants love structured steps.

• Original data & screenshots: audits, timing charts, mini-benchmarks.

• Location signals: mention Liverpool/Chester naturally in headings and FAQs.

Part 3 — Technical setup that helps verification

• Information architecture: one clear page per service/location (e.g., /web-design-liverpool).

• Headings: one H1, meaningful H2/H3s ('Pricing', 'Case studies', 'FAQs').

• Performance: fast LCP hero, minimal JS, INP < 200 ms.

• Accessibility: descriptive alt text, labelled buttons, logical tab order.

• Crawlability: XML sitemap, unblocked robots.txt, clean canonicals.

• Media hygiene: compressed images, consistent filenames + alt text.

• UTMs on CTAs: prove outcomes from AI/GBP traffic in Analytics.

Part 4 — Schema that clarifies who you are

Use JSON-LD to reinforce identity/offers:

• Organization/LocalBusiness: name, url, logo, sameAs (GBP, LinkedIn, GitHub, Clutch, TechBehemoths).

• Service: name, description, areaServed ('Liverpool, Merseyside; Chester').

• WebPage/FAQPage: add FAQ schema on Q&A pages.

• Product: for fixed packages (e.g., 'Core Web Vitals Tune-Up').

Part 5 — Off-site signals AIs cross-check

• Google Business Profile: accurate categories, weekly posts, fresh photos, steady reviews.

• Author identities: matching bios on site and LinkedIn.

• Third-party features: Chamber, local press, reputable directories.

• Talks/webinars: publish decks and short recaps.

Part 6 — Make it easy to recommend you (ethically)

• Be quotable: short, fact-based statements with numbers/dates.

• Cite sources: link your references.

• Avoid click-bait/vagueness: looks risky to assistants.

• Keep key pages public: avoid paywalls/intrusive pop-ups.

'LLM-Ready Website' checklist

Brand & trust

• Real team page with credentials and headshots

• Address, phone, email, hours, and policies visible

• ≥3 quantified case studies with dates

Content & structure

• One page per service/location with a TL;DR

• 4–6 FAQs per key page (2–4 sentence answers)

• Clear CTAs (call, book, WhatsApp, audit) above the fold

Technical

• Meaningful H1/H2s; no duplicate H1s

• INP ≤ 200 ms; lean JS; compressed hero

• XML sitemap submitted; robots.txt not blocking

• Correct canonicals; no thin duplicates

Schema & verification

• Organization/LocalBusiness with sameAs links

• Service + FAQPage where relevant

• Consistent NAP on GBP/directories

Off-site

• Weekly GBP photo/post cadence

• Two reputable local/industry mentions per quarter

• Author bios aligned with LinkedIn

30-day implementation plan

• Week 1 (Trust): fix About, contact details, policies; write two quantified case studies.

• Week 2 (Structure): update service pages with TL;DR + FAQs; add Service schema.

• Week 3 (Performance): optimise hero assets, remove heavy sliders, target INP < 200 ms.

• Week 4 (Authority): post a case study to GBP, secure one local mention, align bios across LinkedIn + site.

How Codeguys can help

• 'LLM-Ready' Site Audit: trust, structure, schema, and performance in one pass.

• Chester/Liverpool/Manchester Local Build: service-area pages + GBP tune-up to win the map pack.

• Proof Pack: we’ll package case studies with before/after metrics and visuals.

• Monthly Authority: content cadence, GBP posts/photos, and targeted local mentions.

Book a free 15-minute 'LLM-Ready' check. We’ll review one service page and your GBP, then send a prioritised list you can action this week.