Google has rolled out its latest core algorithm update this June, and it's already shaking up search results across industries. Whether you're a small business, an eCommerce brand, or a content-driven site, understanding how this update affects your website is crucial.
In this post, we break down what's changed, what it means for your site's rankings, and what Codeguys recommends to keep your SEO strategy strong moving into the second half of 2025.
Key Changes in the June 2025 Google Update
AI-Generated Content Scrutiny
- Google is now prioritising information gain over rehashed AI content.
- Sites using AI must ensure original insights or first-party data are layered in.
Page Experience 2.0
- UX signals like scroll stability, interaction delay, and ad clutter are now stronger ranking factors.
- Mobile responsiveness and core web vitals still matter, but so does visual clarity.
EEAT Boost for Local Pages
- Pages demonstrating Expertise, Experience, Authority, and Trust — especially for local businesses, are being rewarded.
- Having updated business info, schema, Google reviews, and real local content helps.
What You Should Do Now
- Audit your content: Strip out fluff, add value, and ensure your content isn't just AI-rewritten but offers genuine insight.
- Focus on UX: Use tools like PageSpeed Insights and your own audit tool to fix performance, mobile issues, and layout shifts.
- Add local trust signals: Schema, reviews, business credentials, and case studies can all help.
- Update older pages: Freshness and engagement are key — even for older evergreen content.
How Codeguys Can Help
At Codeguys, we build future-ready websites that combine smart SEO with stunning design. Whether you need help auditing your site, refreshing content, or improving performance metrics, we're here to make sure your website is working with Google — not against it.
Want to know how the June update affects your website specifically? Run a free SEO audit now or get in touch for expert advice.
