What Is SEO, and Why Should You Care?
If you've ever searched for something on Google, you've used SEO — even if you didn't know it.
SEO (Search Engine Optimisation) is all about helping your website show up when people search for what you offer. Whether it's “best local bakeryâ€, “web design in Chesterâ€, or “how to fix a leaking tapâ€, Google decides what to show based on SEO.
If your business doesn't appear near the top of the results, most people will never find you.
Why Ranking Higher Matters
Did you know that the first result in Google gets 10 times more clicks than a website in 10th place? Most users don't scroll far — they click what they see first. That's why it's so important to improve your position.
Think of SEO as digital word of mouth. The better your SEO, the more people will visit your website, and the more customers you'll get.
Step 1: Think Like Your Customer
Before you change anything, think: What would my ideal customer type into Google to find me?
For example:
- A plumber in Chester might want to rank for “emergency plumber Chesterâ€
- A café might target “best brunch in Liverpoolâ€
Write down a few simple phrases your customers might search. These are your starting keywords.
Step 2: Help Google Understand Your Website
Once you know your keywords, you can start using them in the right places:
- In your page titles (what shows up in Google)
- In your headings and paragraphs
- In your image descriptions (called alt text)
- In your meta description (a short summary of the page)
Example: If you run a hair salon in Manchester, include the phrase “Hair Salon in Manchester†naturally in your homepage content.
Step 3: Make Your Website Easy to Use
Google loves websites that are:
- Fast to load
- Easy to read on mobile
- Secure (use HTTPS)
- Well organised (clear menus, no broken links)
Think of it this way: if visitors enjoy using your site, Google will be more likely to recommend it.
Step 4: Keep Your Content Fresh
Adding new content like blog posts or service updates tells Google your website is active and helpful.
Not sure what to write? Try:
- Common questions your customers ask
- Tips related to your service
- Behind-the-scenes updates
Step 5: Get Mentioned on Other Websites
If another website links to yours, Google sees that as a vote of confidence.
You can get links by:
- Being listed in local directories
- Writing guest posts for blogs
- Getting reviews and testimonials on trusted platforms
- Avoid spammy ‘link exchanges’ or buying links — they will do more harm than good.
You Don't Have to Do It All Alone
SEO might seem confusing at first — but once you understand the basics, it becomes a powerful tool to grow your business online.
If you'd rather not handle it yourself, Codeguys can help set you up for success with a strategy that's clear, honest, and tailored to your goals.
